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Red Carpet of Roses Float Receives Queen's Trophy for the Third Time for the Most Effective Use and Display of Roses in Concept, Design and Presentation
Raleigh, N.C./Pasadena, Calif. - Bayer Advanced™, one of the largest lawn and garden brands and creator of some of the most effective rose care products for consumers, won its seventh consecutive trophy in the 118th Pasadena Tournament of Roses® on January 1, 2007.
Tournament of Roses judges awarded the Bayer Advanced Red Carpet of Roses float the Queen's Trophy for most effective use and display of roses in concept, design and presentation.
Bayer Advanced has won a Tournament of Roses trophy every year since 2001, when it first entered the Rose Parade. This is the third year Bayer Advanced has won the Queen's Trophy.
"A seventh consecutive trophy is an incredible honor and beyond our wildest expectations," says Bayer Advanced Head of Marketing Mark Schneid. "Phoenix Decorating's design and floral teams deliver year after year."
Michelle Lofthouse of Pasadena's Phoenix Decorating, the largest Rose Parade float builder, has designed all of the award-winning Bayer Advanced floats, including the Red Carpet of Roses.
Key features of the 2007 Bayer Advanced Red Carpet of Roses float include: • Thousands of roses, including more than 50 varieties of roses, the most in Rose Parade history.
• Roses named after such celebrities as Bing Crosby, Chris Evert, Paul McCartney, Marilyn Monroe, Rosie O'Donnell and Barbra Streisand.
• The Bayer Advanced float also debuted the All-America Rose Selections' 2007 winners for best roses of the year - Rainbow Knock Out®, Moondance™ and Strike it Rich™.
Riders and Song
This year there were 11 riders, including Lance Walheim, author of the best-selling book Roses for Dummies.
The 1966 hit song "Good Day Sunshine" by the Beatles played while the float traveled the 5½-mile parade route.
Previous Bayer Advanced Rose Parade Trophies
• 2006: Queen's Trophy for most effective use and display of roses in concept, design and presentation
• 2005: President's Trophy for most effective use and presentation of flowers
• 2004: Fantasy Trophy for most outstanding display of fantasy and imagination
• 2003: Animation Trophy for the most animated float
• 2002: Queen's Trophy for most effective use and display of roses in concept, design and presentation
• 2001: Fantasy Trophy for most outstanding display of fantasy and imagination
About Bayer Advanced
Bayer Advanced rose care products are the Exclusive Rose Care Products of the Tournament of Roses. Bayer Advanced is a business group of Bayer CropScience LP and part of the Bayer AG family, a Fortune Global 500 company. Members of the Bayer AG family make such well-known brands as Bayer Aspirin, Aleve® and Alka-Seltzer®.
Bayer Advanced products deliver better science. Better results®. You can learn more by visiting www.bayeradvanced.com or by calling 1-877-BAYERAG.
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